Because you like Joan Holloway in Mad Men

Liv Moore is a sarcastic high-achiever turned morally conflicted zombie. See them in iZombie.

Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.

The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.

Lazy and cynical‚ Bernard Black is the ultimate curmudgeon. See them in Black Books.

Chicken resterauntier by day and drug overlord by night, Gus Fring doesn't let the stress of living a double life get to him. See them in Breaking Bad.

Matilda Wormwood is so smart, she taught herself how to be psychic. See them in Matilda.

Matt Flamhaff is not too concerned about being part of the popular crowd. Too bad his best friend is. See them in 13 Going on 30 .

Macbeth was probably named "Most Likely to Kill His Rivals" in his senior yearbook. See them in Macbeth.

K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.

He may be one of the Four Horsemen of the Apocalypse, but War still maintains a strong sense of honor. See them in Darksiders Series.

Felicity Smoak is a brilliant hacker who nonetheless becomes tongue-tied in front of attractive men. See them in DC Extended Universe.

Relentlessly cheery Ned Flanders enjoys a nice piece of bread with water on the side for dipping See them in The Simpsons.