Because you like Joan Holloway in Mad Men

The cutest kitty this side of the galaxy, Nepeta Leijon is mischievous, caring, and obsessed with romance. See them in Homestuck.

Ahsoka Tano hopes to be a very powerful and knowledgeable Jedi one day. See them in The Clone Wars.

Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.

In the Land of the Dead, finally free from the restrictive customs of Victorian society, Victor Van Dort is coming out of his shell. See them in Corpse Bride.

Freddie Freeman is a superhero aficionado with a dark sense of humor. See them in DC Extended Universe.

The Grinch's heart is just too small to appreciate Christmas. See them in Dr. Seuss' How the Grinch Stole Christmas.

Kevin Khatchadourian is a disturbed, affect-less teen on a dark path. See them in We Need to Talk About Kevin.

Dominic Toretto lives his life "a quarter mile at a time", and he burns through those miles faster than anyone. See them in The Fast and the Furious.

With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.

While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.

Wheatley's got an endless supply of bad ideas that he wants to share. See them in Portal Series.