Because you like DEATH in Discworld
The irrepressible Lucy Ricardo has never met a challenge she couldn't scheme her way into or out of. See them in I Love Lucy.
Bo Dennis once dreamed of being prom queen, but then she found out that she's part of some ageless secret race that feeds on humans. See them in Lost Girl.
Homer Simpson is a beer-loving disaster in charge of nuclear safety in Springfield. Everybody run! See them in The Simpsons.
Motivated by a strong sense of curiosity, fleet-footed Lina Mayfleet is happiest when she's on the move. See them in The City of Ember.
Woody is a selfless leader of Andy's toys who likes change less than a snake in his boots. See them in Toy Story.
Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.
Queenie Goldstein is beautiful, kind, and probably currently reading your mind. See them in Fantastic Beasts and Where To Find Them.
If there's power in being average, Mikado Ryugamine will find it and use it. See them in Durarara!!.
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.
Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.
Jyn Erso is a rebellious criminal tasked with stealing the blueprint to the Death Star to find its fatal flaw before it destroys the planet. See them in Rogue One.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.