Because you like DEATH in Discworld

A powerful mob boss, Vito Corleone is always making offers people can't refuse. See them in The Godfather.

Buttercup is a farm girl turned princess who'd do anything to have her old life back. See them in The Princess Bride.

Greenpeace? No, this brave eco-terrorist is waging Greenwar. See them in Final Fantasy Series.

Winnie the Pooh is a chubby little cubby all stuffed with fluff. See them in Winnie the Pooh.

Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.

Taystee Jefferson is always down for a laugh and to help a friend out. See them in Orange Is The New Black.

Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.

Anyone who's said "Don't worry, it's just a dream" never met Freddy Krueger. See them in A Nightmare on Elm Street.

Donkey Kong is a strong, banana-loving, and caring uncle to Diddy Kong. See them in Donkey Kong.

It's a race against time to develop his theory of the origins of the Universe before Stephen Hawking's body and mind give out. See them in The Theory of Everything.