Because you like Olivia Benson in Law & Order: Special Victims Unit
Phoebe Caulfield is a wise-beyond-her-years 10-year-old with an empathetic spirit. See them in The Catcher in the Rye.
Sweet, reserved, and intellectual, Cordelia Foxx would do anything for her students. See them in American Horror Story.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Ethan Hunt's mission, should he chose to accept it, is to save the world from impossible threats. See them in Mission: Impossible.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.
On the outside, Gwen seems meek and calm. But she has an inner core of steel. See them in Merlin.
Few can match this dwarf when it comes to self-confidence. Gimli is as eager for a good time as he is for a fight. See them in The Lord of the Rings.
In a group of self-serving career climbers, Laurel Castillo is the only one who wants to serve others. See them in How to Get Away with Murder.
Tiana lives by a simple motto: "Fairy tales can come true. But you gotta make them happen, it all depends on you." See them in The Princess and the Frog.