Because you like Lucy Ricardo in I Love Lucy
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Loyal and supportive, Cece Parekh is the best friend a girl could ask for. It doesn't hurt that she's a supermodel. See them in New Girl.
A natural leader, Clarke Griffin dispenses both justice and mercy, and she does it all while being selflessly humble. See them in The 100.
One of Freddie Mercury's songs is "We Will Rock You." And does he ever! See them in Bohemian Rhapsody.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Wise beyond his years, Ashitaka is a dutiful young prince who respects the balance of life. See them in Princess Mononoke.
The Little Prince is a childlike wonder personified in a tiny package. See them in The Little Prince.
Small in stature, Clara Oswald has a big appetite for adventure. See them in Doctor Who.