Because you like Lily Aldrin in How I Met Your Mother
James Gordon happens to be the one guy in Gotham City with proper morals who doesn't also run around in a cape. See them in DC Extended Universe.
Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.
A formerly righteous wizard, Saruman has been corrupted by the forces of evil. See them in The Lord of the Rings.
There can be no doubt that Ben Linus is a huge liar. But one man's lies are another man's necessary steps to protect his people. See them in Lost.
Kristoff may seem standoffish, but this ice harvester has a warm heart. See them in Frozen.
Loyal and supportive, Cece Parekh is the best friend a girl could ask for. It doesn't hurt that she's a supermodel. See them in New Girl.
Oscar Martinez is a national accountant in an office of weirdos. See them in The Office.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Joe West is overprotective and secretive when his children are involved. See them in DC Extended Universe.
Bob Parr is an ex-superhero now focused on being a dad, but he misses the action. See them in The Incredibles.
Blaine Anderson is a put-together prep school boy with the voice of an angel. See them in Glee.
