Because you like Carrie Mathison in Homeland
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.
As a monster-hunter cursed with supernatural abilities, Geralt of Rivia is a cynic burdened by scruples in an unscrupulous world. See them in The Witcher.
Kazuma Kiryu's legendary strength and exploits have earned him the nickname of Dragon of Dojima. See them in Yakuza.
Philip J. Fry accidentally cryogenically froze himself for a millennium. See them in Futurama.
There's more to this sweet, caring landlady than meets the eye. See them in Sherlock.
Louis de Pointe du Lac is wanting to find a way of living that doesn't make him miserable. See them in Interview with the Vampire: The Vampire Chronicles.
Relentlessly cheery Ned Flanders enjoys a nice piece of bread with water on the side for dipping See them in The Simpsons.
Jasper Jordan is trying his best to make it through the night. See them in The 100.
Kat Stratford is part of the "out" crowd and proud of it. See them in 10 Things I Hate About You.
Jughead Jones loves burgers, his friends, and philosophizing with his unique brand of wisdom. See them in Archie Comics.
Velma Dinkley is all about getting results, not taking credit. She is the unsung hero of Mystery Inc. See them in Scooby-Doo.