Because you like Chuck Bass in Gossip Girl
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Rebecca Bunch struggles with decision making. So much so that she chases her high school boyfriend across the country to win him back. See them in Crazy Ex-Girlfriend.
Daisy Buchanan is beautiful and rich, and seems to have it all. But beneath the glitter and the glam, things are more complicated for her. See them in The Great Gatsby.
Hannah Baker is a buoyant spirit broken by the cruelties of high school. See them in Thirteen Reasons Why .
Christopher Turk is bringing his A-game to his next big challenge: becoming a surgeon. See them in Scrubs.
Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.
Dominic Toretto lives his life "a quarter mile at a time", and he burns through those miles faster than anyone. See them in The Fast and the Furious.
Tobias "Four" Eaton is only afraid of four things, but you should probably be afraid of him. See them in Divergent.
Daenerys Targaryen will take what is hers with fire and blood. Thankfully, she has some dragons by her side. See them in Game of Thrones.
Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.
After surviving a CIA mission that was supposed to kill him, ex-military man John Reese bets it all on a chance to redeem himself. See them in Person of Interest.