Because you like Emily Gilmore in Gilmore Girls
R2-D2 has been in the galaxy saving business for decades. Not bad for somebody whose vocabulary is limited to "beep-boop." See them in Star Wars Series.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
Sideshow Bob is a bitter ex-performer who was forced to do inhumane stunts for slapstick comedy. Now he's exacting revenge on his former boss, a clown. See them in The Simpsons.
The best part of Yelena Belova's life was fake and no one told her. See them in Marvel Cinematic Universe.
Mikey Waters would rather sell his body than rob anybody. See them in My Own Private Idaho.
Quentin Coldwater has always suspected there was something different about him, and now he has the chance to prove it. See them in The Magicians.
Lying is the most fun a girl like Alice can have without taking her clothes off. See them in Closer.
Dante Alighieri is a crusader fighting his way to absolution. See them in Dante's Inferno.
A company man who has never done a day of work, Creed Bratton pursues sketchy extracurricular activities that keep him busy. See them in The Office.
A formerly adventurous playboy, Will Traynor has become cynical by what life has thrown at him. See them in Me Before You.