Because you like Turanga Leela in Futurama
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
A blood-thirsty warrior on the battlefield, Ragnar Lothbrok is a dedicated family-man at home. See them in Vikings.
A machete-wielding mass-murderer, Jason Voorhees is a terrifying blank slate. See them in Friday the 13th.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
Protecting Earth from mystical threats and training new members, Ancient One has her hands full with her latest recruit Stephen Strange. See them in Marvel Cinematic Universe.