Because you like Mike Hannigan in Friends
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Eddie Brock is a big-hearted investigative journalist who is going through the world's weirdest identity crisis. See them in Venom.
Princess Fiona is a damsel who doesn't need saving, but she's cursed with an embarrassing secret. See them in Shrek.
Felicity Smoak is a brilliant hacker who nonetheless becomes tongue-tied in front of attractive men. See them in DC Extended Universe.
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.
Newt Scamander is more comfortable with animals than people, even if the animals are super-dangerous magical creatures. See them in Fantastic Beasts and Where To Find Them.
Foggy Nelson is a principled small-time lawyer fighting for fellow little guys. See them in Marvel Cinematic Universe.
He may forget his homework, lose his toad, and fall off brooms, but Neville Longbottom can also single-handedly destroy villains. See them in Harry Potter Series.
Frank Ginsberg is the number one Proust scholar in the world, but he recently failed at committing suicide. See them in Little Miss Sunshine.
Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.
Carol Peletier's credo: your strength comes from who you are, not who you used to be. See them in The Walking Dead.