Because you like Bill Haverchuck in Freaks and Geeks
Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
L is enigmatic, child-like, and one of the smartest people in the world. See them in Death Note.
Beca Mitchell fancies herself an edgy loner, but it turns out being part of a group can be aca-amazing. See them in Pitch Perfect.
Percy Jackson is an ordinary student thrust into the world of myth come alive. See them in Percy Jackson & The Olympians: The Lightning Thief.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Clary Fray's philosophy: dive into the supernatural underworld first and ask questions later. See them in City of Bones.
Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.
He's a dedicated cop and a nice guy. But James Gordon is learning that Gotham is not a city for nice guys. See them in Gotham.