Because you like Zoe Washburne in Firefly
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
All Catelyn Stark wants is to keep her family safe, but life in Westeros makes it nearly impossible. See them in Game of Thrones.
Cisco Ramon is a proud, enthusiastic member of a superhero support team. See them in DC Extended Universe.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
Although Morrigan knows every kind of magic there is, friendship is an untested area for her. See them in Dragon Age Series.
Rory Williams is a caring companion whose specialty is looking after others. See them in Doctor Who.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
A champion of chivalry, Don Quixote is dutifully bringing good to the world—even when others think he's out of his mind. See them in Don Quixote.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
We're all puppets. Dr. Manhattan is just a puppet who can see the strings. See them in Watchmen.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.