Because you like Paula Proctor in Crazy Ex-Girlfriend
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Nemo is a small fish in a vast ocean, but he dreams of seeing it all. See them in Finding Nemo.
Finn pulled off the impossible: he quit life as a Stormtrooper. Unfortunately, life only got more complicated after that. See them in Star Wars Series.
Rory Gilmore usually can be found with her nose in a book and coffee in hand, talking with her mom as quickly as the words can spill out. See them in Gilmore Girls.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Po is a clumsy, friendly panda who likes to take it easy. But now he's expected to save the world? See them in Kung Fu Panda.
Both brave and foolhardy, Thomas trusts his instincts above all else. See them in The Maze Runner.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Stewie Griffin is just your average evil-genius, talking, sociopathic baby. See them in Family Guy.