Because you like Senor Chang in Community
Count Olaf is a traveling actor, except he can't act and his homicidal tendencies make finding work pretty difficult. See them in Lemony Snicket's A Series of Unfortunate Events.
Benji Applebaum is not a total nerd. He also happens to be super into magic. See them in Pitch Perfect.
Jack Twist is a playful free-spirit, but he isn't afraid to fight for what he wants. See them in Brokeback Mountain.
Lloyd Dobler is a kickboxer wearing his heart on his sleeve who would do anything for the woman he loves. See them in Say Anything.
Kyle Broflovski is an motional fourth-grader who plays Guitar Hero, speaks Pig Latin, and fights with his "Fat Ass" friend Cartman. See them in South Park.
Keeping your cool is just as useful in the underworld as in war, and Michael Corleone is stone-cold. See them in The Godfather.
George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.