Because you like Tara Maclay in Buffy the Vampire Slayer
Shaun is used to being lazy. And now, you're asking him to fight for his life? See them in Shaun of the Dead.
An exuberant prankster, Naruto Uzumaki craves acknowledgement of any kind. See them in Naruto.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Ben Barber is ready to show you that he's twice the man you think he is. See them in Ride Along.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.
Yukiteru is a reclusive observer who would rather watch life go by than participate in it. See them in The Future Diary.
Driven by guilt and rage, Kratos is less a man and more an unstoppable avatar of anger and hate. See them in God of War.
Francis Freeman may be impervious to pain, but he sure knows how to inflict it. See them in Deadpool.
Bart Simpson is an aspiring juvenile delinquent who doesn't want you to have a cow, man! See them in The Simpsons.
Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.
To cope with injustice, Connor finds meaning in his strict and unbreakable code of honor. See them in Assassin's Creed Series.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.