Because you like Walter White, Jr. in Breaking Bad
After having his mind altered after a bad breakup, Joel Barish is not convinced that ignorance is bliss. See them in Eternal Sunshine of the Spotless Mind.
People think Karen Smith is a dumb blonde, but she disagrees and is proud she can predict the weather with her breasts. See them in Mean Girls.
Iris West is a barista and blogger determined to expose a secret. See them in DC Extended Universe.
Leonardo is spiritual, and devoted to more than just pizza. See them in Teenage Mutant Ninja Turtles.
All who live know his name, and all who oppose him shall know Death. See them in Darksiders Series.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
This lab mouse has one thing on his huge brain: trying to take over the world on a nightly basis. See them in Pinky and the Brain.
Ted Logan wants to party on, but if doesn't get an A+ on his history presentation, he'll flunk out and be sent to a military school in Alaska. See them in Bill & Ted's Excellent Adventure.
Cady Heron is the new girl in town who's also new to the world of high school, period. See them in Mean Girls.
Roger is a pansexual alcoholic non-human who will happily lie, cheat and steal to get what he wants. See them in American Dad!.
Despite the war-torn world around him, Mal Reynolds still holds onto the shred of hope that life can be more than just living another day. See them in Firefly.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.