Because you like Walter White in Breaking Bad
Most of the world has been wiped out from The Beast. And when The Beast comes, Cole MacGrath will be ready. See them in inFAMOUS.
Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.
The self-proclaimed "only guilty man in Shawshank prison" has wisdom to share, such as the best way to smuggle a Rita Hayworth poster into a Maine prison. See them in The Shawshank Redemption.
They say they saved Adam Jensen by turning him into a cyborg, but he's not sure saved is the right word. See them in Deus Ex Series.
This lab mouse has one thing on his huge brain: trying to take over the world on a nightly basis. See them in Pinky and the Brain.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
Kumar Patel is always high, always hungry for sliders. See them in Harold & Kumar Go To White Castle.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.