Because you like Gus Fring in Breaking Bad
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Charming and enigmatic, Amy Dunne takes her love for puzzles to a cunning new level. See them in Gone Girl.
George Costanza is short, stocky, bald, neurotic, and the self-proclaimed "king of the idiots." See them in Seinfeld.
After years of living vicariously through other people's heroic stories, Wade Watts is about to become a hero himself. See them in Ready Player One.
Haley Dunphy's interests include shopping, dating, and avoiding homework at all costs. See them in Modern Family.
Stefan Salvatore was the golden boy when he was alive. Can he keep it up as a vampire? See them in The Vampire Diaries.
Level-headed Ian Gallagher may be focused on his goals, but he's got a mischievous side too. See them in Shameless.