Because you like Gene Belcher in Bob's Burgers
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Always headed towards adventure, Goku is frequently with a band of loyal companions at his side. See them in Dragon Ball.
Aldo Raine is in the killing Nazi business. And as he says, business is a-boomin'. See them in Inglourious Basterds.
Bucky Barnes used to be a good-hearted American soldier. Now he's the cold-hearted Winter Soldier. See them in Marvel Cinematic Universe.
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
If you hang out with Bender in cool dive bars in 31st century New York, make sure you're on his "Do Not Kill" list. See them in Futurama.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
The Hastings family is old and powerful, and Spencer will do anything to continue excelling. See them in Pretty Little Liars.
Billy Butcher's job is to give everyone hell by any means necessary. See them in The Boys.
Summer Roberts is privileged and preppy but also surprisingly open-minded and fiercely loyal. See them in The O.C..
Fighting for a future without fear? Yeah, Chris Redfield believes it is worth it. See them in Resident Evil Series.