Because you like Bob Belcher in Bob's Burgers

Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.

Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.

Macbeth was probably named "Most Likely to Kill His Rivals" in his senior yearbook. See them in Macbeth.

Cady Heron is the new girl in town who's also new to the world of high school, period. See them in Mean Girls.

Sam Montgomery works hard, but her evil stepmother makes sure her efforts don't pay off. See them in A Cinderella Story.

The crown prince of the Fire Nation, Zuko has been ordered by his father to find the long-lost Avatar before he is allowed to return home. See them in Avatar: The Last Airbender.

Raj Koothrappali is an astrophysicist who sees stars when he feebly tries to chat up women. See them in The Big Bang Theory.

A no-nonsense pro, Agent K has dedicated his whole life to his job. See them in Men in Black.

The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.

Simon Spier has long known that he's gay, but he doesn't know how to open up about that – even to his closest friends See them in Love, Simon.

Cat Grant gets what she wants: a piping hot latte or an interview with Supergirl. See them in Supergirl.