Because you like Gob Bluth in Arrested Development
Mikey Waters would rather sell his body than rob anybody. See them in My Own Private Idaho.
Quentin Coldwater has always suspected there was something different about him, and now he has the chance to prove it. See them in The Magicians.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.
Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.
Molly Weasley runs a household teeming with magic: gnomes run around the garden, dishes wash themselves, and noisy ghouls rule the attic. See them in Harry Potter Series.
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Felicity Smoak is a brilliant hacker who nonetheless becomes tongue-tied in front of attractive men. See them in DC Extended Universe.
Damon Salvatore used to miss being human. Now he can't think of anything more miserable. See them in The Vampire Diaries.
1986 is Eddie Munson’s year, at least until a mysterious force begins plaguing Hawkins yet again and he’s suspected of murder. See them in Stranger Things.