Because you like George Michael Bluth in Arrested Development
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
Mark Zuckerberg has achieved everything he's ever wanted, and he's proving to the world how brilliant he is. But happiness eludes him. See them in The Social Network.
Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.
Charlie is a Type A theater director dealing with something out of his control: a painful divorce. See them in Marriage Story.
For Morgana, sometimes wanting to do the right thing can led you down the wrong path. See them in Merlin.
The destroyer, Drax lives for one thing and one thing only: revenge. See them in Marvel Cinematic Universe.
A meticulous forensic scientist, Edward Nygma is insanely good at his job. Emphasis on the "insane" part. See them in Gotham.
Keeping your cool is just as useful in the underworld as in war, and Michael Corleone is stone-cold. See them in The Godfather.
Tony Stonem is the golden boy of Bristol. Problem is, he knows it. See them in Skins.
Using a bracelet his late mother gave him, Apollo Justice can sense when other people are nervous based on even the most subtle signs. See them in Ace Attorney Series .
Matilda Wormwood is so smart, she taught herself how to be psychic. See them in Matilda.