Because you like Ray Gillette in Archer

Mark Zuckerberg has achieved everything he's ever wanted, and he's proving to the world how brilliant he is. But happiness eludes him. See them in The Social Network.

When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..

Luke Skywalker always wanted to leave home, but he didn't expect that it would be as part of a quest to rescue a princess and save the galaxy. See them in Star Wars Series.

You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.

Lois Lane's journalistic success is the result of her tenacity. She will doggedly pursue her leads until discovering the information she needs. See them in DC Extended Universe.

With an abundant supply of alcohol, nice restaurants, and free will, Crowley is a demon who is thoroughly enjoying his time on Earth. See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.

A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.

Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.

Though Ray Holt is a man of few words and even fewer smiles, he cares deeply about his precinct and detectives. See them in Brooklyn Nine-Nine.

More than any of her friends, Fluttershy is willing to see the best in everyone, a trait that has won over many enemies. See them in My Little Pony.

Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.

Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.