Because you like Roger in American Dad!
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Kim Kelly is a high school bully who's normally in a bad mood. But there's a softer side to her. See them in Freaks and Geeks.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Kenny McCormick is a boy of few words who likes nudie mags, NASCAR, monster trucks, origami, and Peruvian pan flute bands. See them in South Park.
Kyle Broflovski is an motional fourth-grader who plays Guitar Hero, speaks Pig Latin, and fights with his "Fat Ass" friend Cartman. See them in South Park.
Howard Wolowitz is an engineer whose serious mommy issues somehow haven't dimmed his confidence. See them in The Big Bang Theory.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.