Because you like Princess Bubblegum in Adventure Time
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
White Witch's heart is as frozen as the land she rules. See them in The Chronicles of Narnia.
Formerly a "sweater-set-wearing, mojito-drinking sorority girl", Paige Collins is now a successful sculptor with slight memory loss. See them in The Vow.
Ahsoka Tano hopes to be a very powerful and knowledgeable Jedi one day. See them in The Clone Wars.
When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..
Fiery, intelligent, and opinionated, Jo March rebels against the restrictions of her era. See them in Little Women.
Nadine Franklin likes to wallow in her misery almost as much as she likes to torment her mother. See them in The Edge of Seventeen.
Suzy Bishop is only 12, but her withering stare and withdrawn personality are enough to make anyone wilt. See them in Moonrise Kingdom.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
Phoenix Wright is an easygoing defense attorney who is rarely defensive. See them in Ace Attorney Series .
Give in to the dark side with vampire Lestat; it's more fun. See them in Interview with the Vampire: The Vampire Chronicles.
Yukiteru is a reclusive observer who would rather watch life go by than participate in it. See them in The Future Diary.