Because you like Tracy Jordan in 30 Rock
Maya Lambert is an obsessive intelligence officer with tunnel vision leading toward Osama bin Laden. See them in Zero Dark Thirty.
Sydney Bristow is a kick-ass double agent on a mission for revenge. See them in Alias.
Loyal and supportive, Cece Parekh is the best friend a girl could ask for. It doesn't hurt that she's a supermodel. See them in New Girl.
Oscar Martinez is a national accountant in an office of weirdos. See them in The Office.
David Rose likes his rose chilled, his linens pressed, and his family quiet. See them in Schitt's Creek.
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
The Genie is the perfect buddy, granting every wish we might have and keeping life good-spirited. See them in Aladdin.
Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.