Because you like Jack Donaghy in 30 Rock
Southern belle Scarlett O'Hara is a heart-melter who has no problem looking after herself. See them in Gone with the Wind.
World domination and Superman's demise are next on Lex Luthor's to-do list. See them in DC Extended Universe.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.
With her consciousness so easily shifted between bodies, Motoko Kusanagi is left unsure of who or what she really is. See them in Ghost in the Shell.
Cosmo Kramer is an eccentric schemer whom you might know better as the "Assman." See them in Seinfeld.
Although Morrigan knows every kind of magic there is, friendship is an untested area for her. See them in Dragon Age Series.
An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.
Tattoos, bad boys, and heroin: Jane Margolis is learning that some vices are more dangerous than others. See them in Breaking Bad.
The poster child for relentless cheer and resilience, Kimmy Schmidt may be an abuse survivor but she's also a lover of dancing and karaoke, candy, and dolphins. See them in Unbreakable Kimmy Schmidt.
Titus Andromedon will show you the ropes, help you with your problems, and sing at you constantly, whether you like it or not. See them in Unbreakable Kimmy Schmidt.
Veronica Mars is a sarcastic private eye whose biggest mission is surviving high school. See them in Veronica Mars.