Because you like Eddie Valiant in Who Framed Roger Rabbit

Arguably the world's worst boss, Michael Scott is desperate for love, praise and a suggestion for an improv scene. See them in The Office.

Unaware of the fact that he's a toy and made of plastic, Buzz Lightyear is a spaceman on a mission fully of snappy catch phrases. See them in Toy Story.

Tony Stark's interests include cocktails, beautiful women, particle physics, and saving the world. See them in Marvel Cinematic Universe.

Dipper Pines is investigating a truly strange town during the world's wildest summer vacation. See them in Gravity Falls.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.

Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.

Steven Universe is an excitable youth who likes junk food and trying to save the world. See them in Steven Universe.

The son of Death has an obsession with perfection and symmetry. See them in Soul Eater.

Sebastien Michaelis is a demonic butler who approaches life with effortless finesse and a diabolical streak. See them in Black Butler.

It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.