Because you like Sally Albright in When Harry Met Sally...
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
A suave demon, Crowley grants humans their wishes in exchange for their soul, only to find loopholes that benefit him. See them in Supernatural.
Level-headed Ian Gallagher may be focused on his goals, but he's got a mischievous side too. See them in Shameless.
A short-tempered guy, Bowser is determined to wreak havoc on the Mushroom Kingdom. See them in Super Mario Bros..
Suzaku Kururugi defeats enemies with his flashy but deadly jump kicks. But he's willing to sacrifice himself for peace. See them in Code Geass.
Trevor Phillips is an unpredictable maniac who tortures people for no reason. See them in Grand Theft Series.
Ace pilot Asuka Langley Soryu is confident, haughty, and a little less grown-up than she pretends to be. See them in Neon Genesis Evangelion.
Pro: Johan Liebert is handsome and charming. Con: he's also a sociopathic killer. See them in Monster (TV Show).
Insightful about everyone else's neuroses, Rose Lalonde is not as aware of her own. See them in Homestuck.
Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.
The last war left his economy devastated, and now Germany is engaged in another war and stuck with two barely trained allies for help. See them in Axis Powers Hetalia.