Because you like Rarity in My Little Pony
Ilana Wexler is rarely found without a joint. When she's not absolutely blazed, she is a below average employee and an incredible best friend. See them in Broad City.
John Yossarian is trapped in irony as he must be insane to leave the war but if he does try to leave, he'll be deemed sane and will be forced to stay, See them in Catch-22.
An assassin with supernatural gifts, Corvo Attano is the last guy you should frame for murder. See them in Dishonored.
If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.
Stuck in space, Ryan Stone will either make it back to Earth and have one hell of a story to tell. Or she will burn into the ether. See them in Gravity.
With an incredible ability to fake a smile, Selina Meyer is a gifted politician serving as Vice President. And maybe one day the President will actually call her. See them in Veep.
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Francis Freeman may be impervious to pain, but he sure knows how to inflict it. See them in Deadpool.
David Wooderson has clocked in hundreds of hours cruising around town looking for fun. See them in Dazed and Confused.
Max Fischer is the President of every club who's fighting to save Latin at his school and kiss his teacher. See them in Rushmore.