Because you like Optimus Prime in Transformers

From his attire to his form while running, aesthetics rule Rei Ryugazaki's life. See them in Free! Iwatobi Swim Club.

The personification of America is all about superheroes, hamburgers, and spreading democracy and justice. See them in Axis Powers Hetalia.

Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.

Talented but anxious, Shinji Ikari struggles to bear the challenges that life hands him. See them in Neon Genesis Evangelion.

A former child mayor fallen from grace, Ben Wyatt is still trying to pick up the pieces years later. See them in Parks and Recreation.

Abbi Abrams is the ultimate wingwoman because she wants nothing more than to have a good time for its own sake. See them in Broad City.

One of seven supernatural babies who was born to a mother who was never pregnant, Ben Hargreeves is trying to save the world from an apocalypse in 8 days. See them in The Umbrella Academy.

Harvey Specter depends on no one and gets his fulfilment from ambition, material success, and expression of his own worth. See them in Suits.

Darlene is a free-spirited hacktivist who follows her own moral compass. See them in Mr. Robot.

Jade Jade Harley might not be the best at reading social cues, but her bravery and selflessness means she's a great friend to have. See them in Homestuck.

An alien, a time-traveler, and an esper are following Haruhi Suzumiya, who – unknown to herself – is a near-omnipotent reality warper. See them in The Melancholy of Haruhi Suzumiya.

Patrick's time as a fake psychic made him a master manipulator. But he now seeks to only use his talent for good. See them in The Mentalist.