Because you like Daniel Plainview in There Will Be Blood
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Frank Reynolds is too gross even for the prostitutes he hires. See them in It's Always Sunny in Philadelphia .
A reclusive introvert, Liz Sherman has a temper that's literally lethal. See them in Hellboy.
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Kendall Roy is a wanna be ruthless businessman who comes across more like an anxious teenager. See them in Succession.
Gene Belcher dreams of a future in the limelight, and he doesn't let his lack of talent hold him back. See them in Bob's Burgers.
Nicholas Angel is super-dedicated to his job as a police officer. Maybe a little too dedicated. See them in Hot Fuzz.