Because you like Saruman in The Lord of the Rings
He may seem like a charismatic leader, but Bellamy also has a ruthless, self-serving streak See them in The 100.
Tony Stark's interests include cocktails, beautiful women, particle physics, and saving the world. See them in Marvel Cinematic Universe.
Thor is Asgardian nobility who is tickled by how us earthlings live. See them in Marvel Cinematic Universe.
Closing off her emotions makes Lightning a great fighter, but at what personal cost? See them in Final Fantasy Series.
Stranded on Mars, Mark Watney is armed with quick wits, an electronic diary, disco music, and an undying resolve to make it back. See them in The Martian.
Elaine Benes is a tough New Yorker who can hang with the guys, and date the ones who are "sponge-worthy." See them in Seinfeld.
Years of being a social outcast have taken a toll, but Elphaba is willing to be wicked if it means she can do good. See them in Wicked .
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
John Watson is haunted by his past (who isn't) but he's starting to branch out with some help from a world class detective. See them in Sherlock.
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.