Because you like Mowgli in The Jungle Book
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Bree Van De Kamp likes her whiskey's neat, her napkins pressed, and her guns loaded. See them in Desperate Housewives.
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Ahsoka Tano hopes to be a very powerful and knowledgeable Jedi one day. See them in The Clone Wars.
Harrison Wells is a brilliant scientist full of secrets. See them in DC Extended Universe.
Aslan represents everything good and just, he's just not super reliable. See them in The Chronicles of Narnia.
Kristoff may seem standoffish, but this ice harvester has a warm heart. See them in Frozen.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
Dorothy Gale is a down-home Kansas girl in a bizarre fantasy land with beautiful red shoes. See them in The Wizard of Oz.
Despite the war-torn world around him, Mal Reynolds still holds onto the shred of hope that life can be more than just living another day. See them in Firefly.