Because you like Bilbo Baggins in The Hobbit: An Unexpected Journey
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
What Mako Mankanshoku lacks in common sense, she makes up for in sheer optimism and force of personality. See them in Kill la Kill.
Misato Katsuragi is never without a beer in her hand or her pet penguin by her side. See them in Neon Genesis Evangelion.
Arizona Robbins loves being a pediatric surgeon, and the cute orthopedic surgeon downstairs makes coming into work worth her while. See them in Grey's Anatomy.
Wearing couture pinstripe suits over his cut abs, banker Patrick has a way with the ladies. But his relationships never end well. See them in American Psycho.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Vash might act like a carefree, peace-loving goof, but it's not wise to underestimate this "Humanoid Typhoon." See them in Trigun.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
Veronica Lodge is a sophisticated girl who always, no matter what, absolutely gets what she wants. See them in Archie Comics.
Mr. Blonde is the undisputed leader of his pack of suited-up outlaws, with a stoic and serious demeanor, and a penchant for bloodshed. See them in Reservoir Dogs.
Cassie Sullivan is resilient and resourceful, but she's not quite as brave as she pretends to be. See them in The 5th Wave.