Because you like Zaphod Beeblebrox in The Hitchhiker's Guide to the Galaxy

Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.

Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.

Quentin Coldwater has always suspected there was something different about him, and now he has the chance to prove it. See them in The Magicians.

Remy Hadley is a closed book—a cynical, super-smart closed book. See them in House M.D..

Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.

People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.

Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.