Because you like Tuco Ramirez in The Good, the Bad and the Ugly
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Joey Tribbiani's true passions in life are acting, sandwiches, football, sex, and asking ladies, "how you doing?" See them in Friends.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
Moving is hard for Coraline Jones; accidentally moving to a creepy mirror world just makes it harder. See them in Coraline.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Whether he’s hacking or dodging a bullet, Neo has a poker face that never drops. And it doesn’t hurt that he’s prophesied to be "The One" to save humanity. See them in The Matrix.
Poison Ivy is a seductive, venomous botanist laments the fact that there are so many people to kill, yet so little time. See them in DC Extended Universe.