Because you like Lord Asriel in The Golden Compass
Mr. Fox will never truly be happy without a dead chicken between his chompers. See them in Fantastic Mr. Fox.
His nickname of 'Zero' says a lot about what other people think of him, but he's finally standing up for himself. See them in Holes.
Caitlin Snow believes that burying herself in science is the best way to save the day or to mend a broken heart. See them in DC Extended Universe.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Be careful around Marie Laveau. There's no one more vengeful than a double-crossed voodoo queen. See them in American Horror Story.
Jesse Aarons' frustration can only find outlet in another world. See them in Bridge to Terabithia.
Christine Daae has been secretely taking lessons from a phantom musician. It sounded less creepy in her head. See them in The Phantom of the Opera.
Anywhere there's adventure, Jaskier is there to write a catchy song about it. See them in The Witcher.