Because you like Jim Morrison in The Doors
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Marie Antoinette may be a fun-loving queen who has it all, but her husband doesn't know how to have sex, and an angry mob wants to cut off her head. See them in Marie Antoinette.
Don't ask the ruthless queen of the Tokyo underworld any questions unless you're fine with losing a limb. See them in Kill Bill vol. 1.
Aslan represents everything good and just, he's just not super reliable. See them in The Chronicles of Narnia.
Donna Pinciotti is strong, independent, and empathetic. No one messes with her. See them in That '70s Show.
Louise Belcher might be just a kid, but she can manipulate just about anyone with a pulse. All in the name of fun, of course. See them in Bob's Burgers.
Butters Stotch is a kind-hearted student who likes ladybugs, Charlie's Angels, art class, baby-back ribs, and Little Bunny Foo Foo. See them in South Park.
Egon Spengler prefers collecting spores, molds, and fungus to interacting with people. See them in Ghostbusters.
Through raised to be a gentleman, Laurie has a mischievous sense of humor. See them in Little Women.
Leonidas is not the kind of king who merely gives orders; rather, he's out on the battlefield fighting alongside his men. See them in 300.
Aldous Snow is a rock star who plays hard and parties harder. See them in Get Him to the Greek.