Because you like James Gordon in DC Extended Universe
Mike Wheeler loves Dungeons and Dragons, even after his real life starts imitating the game. See them in Stranger Things.
Django was once a slave. Now that he has a taste of freedom, he understandably wants a full meal. See them in Django Unchained.
Kumar Patel is always high, always hungry for sliders. See them in Harold & Kumar Go To White Castle.
Lucius Malfoy is a judgmental social climber who has a bigoted superiority complex. See them in Harry Potter Series.
Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.
A former child mayor fallen from grace, Ben Wyatt is still trying to pick up the pieces years later. See them in Parks and Recreation.
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
One of Freddie Mercury's songs is "We Will Rock You." And does he ever! See them in Bohemian Rhapsody.
This mathematical genius doesn't have time for small talk; Alan Turing needs to break Enigma, the Nazi's cipher machine. See them in The Imitation Game.
Even with the world on the line, Bayonetta is an Umbra Witch who maintains a biting sense of humor. See them in Bayonetta.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .