Because you like Ichigo Kurasaki in Bleach
Winnie the Pooh is a chubby little cubby all stuffed with fluff. See them in Winnie the Pooh.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Bart Simpson is an aspiring juvenile delinquent who doesn't want you to have a cow, man! See them in The Simpsons.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Velma Dinkley is all about getting results, not taking credit. She is the unsung hero of Mystery Inc. See them in Scooby-Doo.
Terry Jeffords (and his muscles) may look ferocious, but inside he's just a caring mama hen. See them in Brooklyn Nine-Nine.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Jacob Black is the boy next door who's also the wolf next door. See them in Twilight.
Merciless and manipulative, Queen Ravenna is determined to become the fairest of them all. See them in Snow White and the Huntsman.
Mr. Fox will never truly be happy without a dead chicken between his chompers. See them in Fantastic Mr. Fox.