Because you like El Diablo in Suicide Squad
Cutting ties with her con-artist friends, Sarah Manning is creating a better life for her daughter by taking on the identity of the deceased Beth. See them in Orphan Black.
Stuck somewhere between life and death, Talion is motivated by one thing only: vengeance. See them in Middle-earth: Shadow of Mordor.
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.