Because you like Romeo Montague in Romeo & Juliet
Loyal to his family and associates and distrustful of anyone else, Tony Soprano is a good guy to have on your side. See them in The Sopranos.
When it comes to flattery, manipulation, and politics, Oswald Cobblepot can play with the best of them. See them in Gotham.
After finding a mysterious object in one of the many rooms in her father's mansion, Bulma is inspired to discover its secrets. See them in Dragon Ball.
Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
A powerful priestess, Melisandre is shrouded in mystery and lots of red. See them in Game of Thrones.
A bumbling hobbit, Bilbo Baggins is becoming a part of something much larger than himself as he embarks on a quest. See them in The Hobbit: An Unexpected Journey.
Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.
Whatever Sakura Haruno lacks in power, she makes up for in intelligence and bravery. See them in Naruto.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Juliet Starling is a cheerleader by day, gleefully unhinged zombie killer by night. See them in Lollipop Chainsaw.