Because you like Handsome Jack in Borderlands Series
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Johannes Betzler is an overwhelmed little boy caught up in deeply confusing times. See them in Jojo Rabbit.
All who live know his name, and all who oppose him shall know Death. See them in Darksiders Series.
Louise Belcher might be just a kid, but she can manipulate just about anyone with a pulse. All in the name of fun, of course. See them in Bob's Burgers.
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
This bite-sized, power-hungry plankton is determined to uncover the secret recipe for the Krusty Krab burger. See them in SpongeBob SquarePants.
Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.
Everyone is just a chess piece, and Izaya Orihara is a master player. See them in Durarara!!.
John Wick is a widowed former Navy Seal who becomes a notoriously effective hitman, killing over 124 people with gunshots alone. See them in John Wick.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.
Eddie Brock is a big-hearted investigative journalist who is going through the world's weirdest identity crisis. See them in Venom.