Because you like Betty Elms in Mulholland Drive
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
A beacon of positivity with a brilliant legal mind to boot, Elle Woods breaks down stereotypes about what girls can and can't do. See them in Legally Blonde.
Orphan Bruce Wayne has a tortured soul, but he's trying his best to weed out corruption. See them in DC Extended Universe.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
A sweet princess , Giselle is about to realize that life is no fairy tale. See them in Enchanted.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.
Charlie Kelmeckis is a wallflower who's starting to blossom into something more. See them in The Perks of Being a Wallflower.
Regina Mills is a cold evil queen turned chilly town mayor. See them in Once Upon a Time.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.