Because you like James P. Sullivan in Monsters, Inc.
There can be no doubt that Ben Linus is a huge liar. But one man's lies are another man's necessary steps to protect his people. See them in Lost.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Shawn Hunter may be a bit of a rebellious bad boy, but he has a heart that's pure gold. See them in Boy Meets World.
Beneath Arthur's brash demeanor lurks the heart of a compassionate future king destined to unite the five kingdoms. See them in Merlin.
Gotham's unhinged Clown Princess of Crime will call you puddin', then punch you in the face. See them in DC Extended Universe.
Chuck Bartowski is a sweet, laid-back electronics store/top secret government employee. See them in Chuck.
Klaus Baudelaire's photographic memory saves the lives of his siblings many times over. See them in Lemony Snicket's A Series of Unfortunate Events.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
He may forget his homework, lose his toad, and fall off brooms, but Neville Longbottom can also single-handedly destroy villains. See them in Harry Potter Series.
Humble, caring, and protective, Scott McCall tries to make the best of his newfound status as a werewolf. See them in Teen Wolf.
Will Byers is just like any other twelve year old, except he's stuck in another dimension. See them in Stranger Things.
Dean Forester is just your friendly, neighborhood grocery bag boy. See them in Gilmore Girls.