Because you like Ishmael in Moby Dick
Howl puts the "tortured" in tortured artist. He just wants to be recognized for his work, but no one wants to trust a boy that sorta looks like a bird. See them in Howl's Moving Castle.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Randy Marsh is a geologist and Nobel Prize winner who is into binge drinking, starting riots, the Food Network, and P.F. Changs. See them in South Park.
Joe Goldberg works at a local bookstore and charms most girls sock's off. He is also a serial killer, but no one is perfect! See them in You.
Whether she's working as a mild-mannered assistant or an all-powerful superhero, Kara Danvers is defined above all by her huge heart. See them in Supergirl.
Lorelai Gilmore loves coffee, talking fast, flirting, movie marathons, and her daughter. See them in Gilmore Girls.
A secret smoker, Margot Tenenbaum has plenty more secrets where that came from. See them in The Royal Tenenbaums.
Megamind is searching for purpose in a supervillain life without a superhero to fight. See them in Megamind.
For now Lindsay Weir is a geek, but who knows? Maybe she fits in better with the freaks. See them in Freaks and Geeks.
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.