Because you like Ethan Hunt in Mission: Impossible
Barbara Kean is loving, selfless, and caring. But, she's less stable than she'd like to admit. See them in Gotham.
Skye is a pluck hacktivist who tries to use her power for good. Unfortunately, " good" isn't always so clear-cut. See them in Marvel Cinematic Universe.
Jane Foster is an astrophysicist who suspects the colors in the sky may be a portal to another world. See them in Marvel Cinematic Universe.
Ava may just be the perfect woman. So long as she can pass a Turing test. See them in Ex Machina.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
Marv is a brutish but principled thug who'd be right at home on an ancient battlefield. See them in Sin City.
Finn pulled off the impossible: he quit life as a Stormtrooper. Unfortunately, life only got more complicated after that. See them in Star Wars Series.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.